And take a chill… Popsicle.
Can you name a brand that has been genericized?
Inspired by the recent events #microgrid2020 by Microgrid Knowledge* and #Greenbuild2020* by Greenbuild, I found an interesting article with a nice marketing twist.
A new solar company created a new affordable concept for microgrid that requires some assembly.
They said in an article: “We jokingly call ourselves the Ikea of microgrids.”
Now what is most fascinating is that this is how big brand names start turning into generic words.
When a brand gets so famous that we use it in a sentence as a noun or even a verb, you can imagine the marketing impact, and best, organically spread! The downside is these brands may lose their trademark. It is called: Genericization.
While Ikea is not on this list… yet, Kleenex and Xerox are famous examples.
But how many more are there?
I decided to “Google” it. 😉
I found a great article in Business Insider with a surprising list including #Escalator, #Thermos, #Chapstick, and many more…
Check out the article by Mark Abadi here
If you like a fun challenge, can you name a brand that has been genericized?
*You can read more about the Microgrid 2020 conference, Greenbuild 2020 and other green events at GreenWorldAlliance.org